Introducing Swadeshi Tag: Celebrate Made in India Products with FactsScan

India is experiencing a remarkable transformation in consumer behavior, driven by a powerful combination of health awareness and national pride. With 45% of Indian consumers preferring local brands over international ones in personal care and packaged foods, there’s a clear shift towards supporting homegrown businesses. This preference isn’t just about patriotism—it’s about understanding that Indian brands often provide better value for money and align more closely with local needs and preferences.

The modern Indian consumer faces a daily challenge: choosing between products from multinational giants and local manufacturers, often without knowing which brands truly represent Indian entrepreneurship. This is where FactsScan steps in with our groundbreaking Swadeshi Tag, a feature that transforms how you discover and support Indian-made products.

The Swadeshi Tag is a clear, instantly recognizable label within the FactsScan app that shows whether a product originates from an Indian company. When you scan any packaged food product, our advanced AI technology not only analyzes its nutritional content and health impact but also identifies the brand’s origin, proudly displaying the Swadeshi Tag for Indian-made products.

This innovative feature works through our sophisticated barcode scanning technology combined with comprehensive brand recognition algorithms. Within seconds of scanning, you’ll see your product’s health score alongside its origin status, empowering you to make choices that support both your health and Indian businesses.

At FactsScan, we believe in empowering consumers to support Indian companies while making healthier food choices. The decision to introduce the Swadeshi Tag stems from three core motivations:

Promoting Transparency in Packaged Foods: In an era where only 52% of food packages in India display proper nutritional information as mandated by food regulators, we’re committed to bringing complete transparency to every product scan. The Swadeshi Tag adds another layer of transparency by revealing brand origins.

Responding to Growing Demand: With 42% of Indians preferring clothing and accessories from local brands and 45% choosing Indian personal care and packaged food brands, there’s an unprecedented demand for easy identification of Indian products. Our Swadeshi Tag directly addresses this consumer need.

Supporting the Vision of Atmanirbhar Bharat: As India pushes toward self-reliance, the food processing sector is projected to reach ₹47,13,350 crore by 2026 under the Make in India initiative. The Swadeshi Tag aligns perfectly with this national vision by encouraging informed support of local manufacturers.

The Swadeshi Tag offers multiple advantages that go beyond simple brand identification:

Instant Clarity on Brand Origin: No more guessing or researching scan any product and immediately know whether you’re supporting an Indian business. This instant recognition helps you make aligned choices with your values and preferences.

Make Informed Decisions in Seconds: Combine health awareness with national pride in a single scan. You’ll see both the nutritional quality (our signature health score from A to E) and the brand’s Indian origin, enabling decisions that support both your wellbeing and local economy.

Support Local Innovation: Indian food manufacturers understand local tastes, dietary needs, and cultural preferences better than their international counterparts. Indian brands often incorporate traditional ingredients like neem, babul, and clove, which resonate with Indian consumers’ health and cultural values.

Using the Swadeshi Tag is incredibly simple and integrated seamlessly into your regular FactsScan experience:

Step 1: Open FactsScan and scan any product’s barcode using your phone’s camera.

Step 2: Instantly receive your complete product analysis: health score (0-100), grade (A-E), detailed ingredient breakdown, and the prominent Swadeshi Tag if it’s an Indian brand.

Step 3: Make your informed choice based on both health impact and brand origin.

Real Example:Scan a popular Indian snack brand and you’ll see its health score, ingredient analysis, and the proud Swadeshi Tag indicating its Indian origin. Compare this with a multinational snack brand you’ll get the same detailed health analysis but without the Swadeshi designation, clearly showing the distinction.

The easy-to-spot tag appears prominently during quick shopping, making it effortless to identify Indian products even during rushed grocery runs.

What makes FactsScan unique is our balanced approach that prioritizes both health and origin. The Swadeshi Tag doesn’t compromise our commitment to health; it enhances it by providing complete information for informed decision-making.

Health Remains Primary: Every product, regardless of origin, receives our rigorous health analysis based on nutritional content, harmful additives, and processing levels. A Swadeshi product with poor nutritional quality will still receive an honest, low health score.

Origin as Additional Information: The Swadeshi Tag serves as valuable supplementary information, allowing you to choose Indian products within your preferred health categories. Looking for healthy snacks? Filter for Grade A or B products, then prioritize those with the Swadeshi Tag.

Supporting Healthy Indian Innovation: Many Indian food brands are increasingly focusing on traditional, ayurvedic ingredients and healthier formulations. The Swadeshi Tag helps you discover these innovative Indian brands that align with both health consciousness and cultural values.

The Swadeshi Tag is already making a meaningful difference in how Indian families shop and eat:

Health-Conscious Families: Parents are using the tag to teach children about supporting Indian businesses while maintaining healthy eating habits. They can easily identify Indian snack brands that offer better nutritional profiles, combining cultural education with health awareness.

Young Urban Professionals: Millennials and Gen Z consumers, who value both health and ethical consumption, are using the Swadeshi Tag to align their purchases with their values. They can quickly identify Indian brands that support local communities while meeting their health goals.

Growing Awareness of Indian Entrepreneurship: Users report increased awareness of the variety and quality of Indian food brands available in the market. Many discovered excellent Indian alternatives to international products they had been consuming without realizing better local options existed.

The impact of choosing Swadeshi products extends far beyond individual purchases:

Economic Growth and Job Creation: The Indian food processing industry employs 8.5 million people and is expected to grow to 10.3 million jobs by 2028. Every Swadeshi product choice directly supports this employment growth and economic development.

Encouraging Innovation: Indian food companies are increasingly investing in healthier formulations, traditional ingredients, and sustainable practices. Consumer support through informed choices encourages this positive innovation cycle.

Reducing Dependency on Multinational Giants: Recent reports reveal that multinational companies often sell products with lower health ratings in India (averaging 1.8 out of 5) compared to wealthy countries (2.3 out of 5). Supporting Indian brands helps create competitive pressure for higher standards across the industry.

Cultural Preservation: Indian food brands often incorporate traditional knowledge, ayurvedic principles, and regional tastes that reflect our rich cultural heritage. Supporting these brands helps preserve and promote this valuable traditional knowledge.

The Swadeshi Tag represents more than a feature; it’s a tool for building the India we want to see. As India’s food processing sector is projected to reach $700 billion by 2030, consumer choices today shape the industry’s future direction.

When you choose Indian brands identified through the Swadeshi Tag, you’re participating in a movement that:

• Strengthens local supply chains and reduces dependency on imports
• Encourages innovation in healthy, culturally-relevant food products
• Supports job creation in your own community and country
• Promotes transparency and higher standards across the food industry

The combination of health awareness and national pride creates a powerful force for positive change. As 90.1% of consumers believe Swadeshi brands in the wellness sector are better than others, the Swadeshi Tag helps you easily identify and support these superior local options.

Ready to make healthier, more conscious choices? Download FactsScan today, scan your snacks, and discover which ones are truly Swadeshi because health and local pride go hand in hand. Join thousands of Indians who are already using FactsScan to support their wellbeing while building a stronger, more self-reliant nation.